For years, my household walked a tightrope of cognitive dissonance. We diligently sorted our recycling, composted our food scraps, and opted for reusable bags, yet every few weeks, we’d bring home a giant, plastic-wrapped bale of plush, cloud-soft toilet paper made from virgin trees. The irony was palpable. We were trying to save the planet in the kitchen but flushing it down the toilet in the bathroom. The search for an alternative was frustrating. Early encounters with recycled toilet paper left us underwhelmed; they often felt thin, scratchy, and reminiscent of industrial-grade paper towels. It felt like a choice between comfort and conscience, and too often, comfort won. This nagging guilt led me on a deep dive to find a product that didn’t force a compromise, a quest that ultimately brought the brightly-packaged Who Gives A Crap 24 Rolls Recycled Toilet Paper to our doorstep.
- 100% RECYCLED TOILET ROLL - Made from 100% recycled paper, no virgin trees used! A great environmentally friendly and sustainable alternative to traditional toilet paper, reducing CO2, particulate...
- VOTED #1 MOST SUSTAINABLE TOILET ROLL - Our recycled toilet paper meets top standards for environmental sustainability as voted by The Natural Resources Defense Council. No plastic to be seen here!
- ECO FRIENDLY, STRONG, TWICE AS LONG - No comfort sacrificed with our eco-friendliest, soft and scrunchable, biodegradable, 3 ply rolls. Our rolls are double the length, 330 sheets, lasting twice as...
What to Consider Before Buying Recycled Toilet Paper
Toilet paper is more than just a household staple; it’s a key solution for personal hygiene and a product whose environmental impact is surprisingly significant. Choosing the right one involves balancing comfort, performance, value, and sustainability. The primary benefit of high-quality recycled toilet paper is that it drastically reduces the demand for virgin tree pulp, which helps combat deforestation, saves water, and lowers carbon emissions during production. It’s about making a small, daily choice that contributes to a much larger positive effect without sacrificing the essential qualities we need.
The ideal customer for a product like this is an environmentally-conscious individual or family who wants to align their purchasing habits with their values. They are looking for a product that is effective, ethically produced, and transparent about its mission. If you prioritize saving every possible penny and are indifferent to the environmental source of your paper products, a bulk, budget-brand made from virgin pulp might seem more appealing. Likewise, if your absolute, non-negotiable priority is the pillowy, lotion-infused softness of the most luxurious brands on the market, some recycled options might feel like a step-down. However, for the growing number of consumers who want a “best of both worlds” solution, a premium recycled product is the perfect fit.
Before investing, consider these crucial points in detail:
- Dimensions & Space: Recycled toilet paper often comes in bulk packaging to reduce shipping frequency and cost. The Who Gives A Crap box, for instance, measures roughly 18 x 13 x 8 inches. Before buying, ensure you have adequate storage space in a closet, pantry, or under a sink to accommodate a 24-roll pack. Also, consider the roll diameter; these “double-length” rolls are thicker than standard ones and must fit your existing toilet paper holder.
- Capacity/Performance: Look beyond the roll count to the number of sheets per roll. The Who Gives A Crap 24 Rolls Recycled Toilet Paper boasts 330 sheets per roll, which is often double that of standard supermarket rolls. This metric is key to understanding the true value and how long a pack will last, meaning fewer trips to the store and less frequent roll changes. Performance also includes ply (3-ply is generally stronger and softer than 2-ply) and its septic-safe properties.
- Materials & Durability: Not all recycled paper is created equal. This product is made from 100% recycled paper fibers, specifically post-consumer waste paper (like textbooks and office paper), which diverts waste from landfills. The 3-ply construction is designed for durability to prevent breakage or “poke-through” during use, a common complaint with lesser-quality recycled papers.
- Ease of Use & Maintenance: Beyond its primary function, consider the packaging and overall experience. This product features plastic-free packaging and individually wrapped rolls, which keep them clean and hygienic in storage. There is no special maintenance required, but it’s important to ensure it’s biodegradable and safe for your plumbing system, whether you’re on a municipal sewer or a septic tank.
While the Who Gives A Crap 24 Rolls Recycled Toilet Paper is an excellent choice, it’s always wise to see how it stacks up against the competition. For a broader look at all the top models, we highly recommend checking out our complete, in-depth guide:
- WHAT’S INCLUDED — 12 Double Rolls of Scott ComfortPlus Toilet Paper, 1-ply, 231 sheets per roll, 291.60 square feet total (12 double rolls = 24 regular rolls)
- SHIPMENT CONTAINS: 30 Rolls with 350 2-ply sheets per roll for a total of 10,500 sheets
- Packaging Information: our package contains 4 rolls of Christmas themed toilet paper, our Christmas toilet paper is made of three-ply toilet paper, soft and durable, moderate thickness, the paper is...
First Impressions: A Box of Color and Conscience
The arrival of the Who Gives A Crap 24 Rolls Recycled Toilet Paper is an experience in itself. Unlike the transparent plastic shrouds of its competitors, it comes in a sturdy, branded cardboard box—no plastic in sight. Opening it feels less like unpacking a utility item and more like unboxing a gift. Inside, the 24 rolls aren’t just bare; each one is individually wrapped in vibrant, beautifully designed paper. This isn’t just for aesthetics; it keeps the rolls sanitary and protected from moisture. The initial feel of the paper is reassuring. It’s not as artificially fluffy as premium virgin-pulp brands, but it has a substantial, textured quality. There’s an immediate sense of density and strength from its 3-ply construction. It’s clear from the first touch that this isn’t the flimsy, scratchy recycled paper of yesteryear. This product presents itself as a thoughtful, premium item from the moment it lands on your porch, a promise you hope carries through to its actual performance. You can see the unique plastic-free packaging for yourself and understand why it stands out immediately.
What We Like
- Made from 100% recycled paper, completely virgin tree-free.
- Exceptional social impact: 50% of profits are donated to water and sanitation projects.
- Extra-long rolls with 330 sheets offer excellent value and longevity.
- Completely plastic-free, biodegradable packaging.
- B-Corp certification ensures high standards of social and environmental performance.
What We Didn’t Like
- Texture is strong but not as plush or soft as luxury, non-recycled brands.
- The upfront cost for a bulk box can be higher than conventional options.
Deep Dive: Performance, Value, and Impact of Who Gives A Crap
After several weeks of rigorous household testing, we’ve analyzed every facet of the Who Gives A Crap 24 Rolls Recycled Toilet Paper, from its bathroom performance to its broader environmental and social footprint. It’s a product that asks you to think differently about a daily essential, and for the most part, it delivers on its ambitious promises.
Eco-Credentials and Social Impact: A Purchase You Can Feel Good About
The single most compelling reason to choose this product is its uncompromising commitment to sustainability and social good. This isn’t just marketing fluff; it’s woven into the company’s DNA. The paper itself is made from 100% recycled fibers, primarily post-consumer waste like old office paper and textbooks. This process is a clear win for the environment, significantly reducing deforestation, using less water, and cutting down on CO2 emissions compared to producing virgin pulp paper. The Natural Resources Defense Council (NRDC) even recognized it as the #1 most sustainable choice, a testament to its genuine eco-friendly manufacturing.
However, the brand’s mission extends far beyond just saving trees. As a certified B-Corporation, Who Gives A Crap is legally required to consider the impact of its decisions on its workers, customers, suppliers, community, and the environment. The most impactful part of their model is the pledge to donate 50% of their profits to help build toilets and improve sanitation in developing countries through their WASH (Water, Sanitation, and Hygiene) charity partners. With over $8 million donated to date, every purchase directly contributes to a tangible, life-saving cause. When you buy this toilet paper, you’re not just a consumer; you’re a participant in a global health initiative. This powerful mission transforms a mundane purchase into a meaningful act, a feature that truly sets it apart from every other roll on the shelf.
Performance in Practice: Is it Soft and Strong Enough?
This is the make-or-break question for any recycled toilet paper. Can it perform its primary function without feeling like a punishment? We were thoroughly impressed. The 3-ply construction of the Who Gives A Crap 24 Rolls Recycled Toilet Paper makes a world of difference. It provides a level of strength and durability that prevents tearing or shredding during use. In our tests, it held up perfectly, eliminating the need to use excessive amounts to feel secure—a common issue with thinner, 2-ply recycled papers.
Now, let’s talk about softness. If you’re accustomed to lotion-infused, quilted, pillow-top toilet paper, you will notice a difference. This paper is not “fluffy.” Instead, it has a pleasant, slightly textured softness that is comfortable and effective. We found it to be perfectly suitable for daily use by everyone in the family, with no complaints of it being rough or abrasive. The brand describes it as “scrunchable,” which we found to be an apt term; it’s pliable and absorbent without being weak. For us, the slight trade-off in plushness was more than a fair exchange for the enormous environmental and social benefits. It strikes an excellent balance, proving that recycled paper can be both strong and sufficiently soft for even sensitive users.
The Value Proposition: Deconstructing the “Double Length” Roll
At first glance, the price tag on a 24-roll pack might seem higher than your average supermarket brand. However, a simple calculation reveals a different story. Each roll of the Who Gives A Crap 24 Rolls Recycled Toilet Paper contains a massive 330 sheets. A “standard” roll from a major brand typically contains 150 to 200 sheets, while even a “double roll” might only have around 250-280. This means a single Who Gives A Crap roll can last nearly twice as long as a conventional one.
In our household, we immediately noticed how infrequently we had to change the roll. This convenience is a significant, if underrated, benefit. When you factor in the sheet count, the cost-per-sheet is often highly competitive with, and sometimes even better than, many mainstream brands. The bulk purchasing model also means fewer trips to the store (or fewer online orders), saving time and reducing your carbon footprint from transportation. The true value isn’t just in the price; it’s in the longevity of each roll and the convenience that comes with it. When you check the latest price and availability, remember to consider the impressive 330-sheet count per roll to understand the excellent long-term value.
The Unboxing and User Experience: A Touch of Whimsy
Who Gives A Crap has masterfully turned a boring product into a delightful experience. The plastic-free cardboard box is easy to open and recycle. Inside, the individually wrapped rolls are a stroke of genius. The paper wrappers, adorned with quirky facts, jokes, and bold patterns, add a splash of color and fun to the bathroom. They look great stacked on a shelf or in a basket, turning a necessity into a piece of decor. More practically, the wrappers keep the spare rolls clean, dust-free, and hygienic while they wait to be used—a major advantage over rolls that are loosely packed in a giant plastic bag.
This attention to detail demonstrates a deep understanding of the user. It shows that the company cares not just about the product’s function and mission, but also about the customer’s interaction with it from start to finish. It’s a small thing, but the cheerful packaging consistently brought a smile to our faces and made the simple act of replacing a toilet roll just a little more pleasant. It’s a premium touch that elevates the entire experience beyond that of any other toilet paper we’ve used.
What Other Users Are Saying
While we conducted our own hands-on testing, we also analyzed feedback from a wide range of users to get a broader perspective. The sentiment is overwhelmingly positive. Many users echo our admiration for the company’s ethical mission, frequently stating that the 50% profit donation is the primary reason they made the switch. Numerous reviews praise the longevity of the rolls, with people expressing genuine surprise at how long a 24-pack lasts their family.
On the performance side, many confirm that the paper is much softer and stronger than they anticipated for a recycled product. One user noted, “I was hesitant, thinking it would be like sandpaper, but it’s perfectly comfortable and I love that I’m not flushing trees.” The plastic-free, fun packaging is another recurring point of praise. The most common critical feedback, similar to our own findings, is that it isn’t as pillowy-soft as ultra-premium virgin pulp brands. A few users found the texture took some getting used to, but most agreed it was a minor and worthwhile trade-off for the environmental benefits.
How Does Who Gives A Crap Compare to the Alternatives?
The Who Gives A Crap 24 Rolls Recycled Toilet Paper carves out a unique niche in the market, but it’s helpful to see how it compares to other bulk toilet paper options, particularly those geared toward high-capacity or commercial use.
1. Scott Professional Coreless Jumbo Roll Toilet Paper
- 1,150'/Roll; 12 Rolls of Scott Coreless High-Capacity Jumbo Roll Toilet Paper Rolls/Case; 13,800'/Case; 2-Ply; White; with Elevated Design
- Scott Brand stands out among coreless toilet paper brands for its superior quality; this roll has 2-ply softness
- Each coreless roll has 15% more bath tissue than standard industrial jumbo rolls
The Scott Professional Coreless Jumbo Roll is designed for an entirely different environment, typically commercial settings like offices or public restrooms. Its main selling point is sheer capacity—each of its 12 rolls is equivalent to nearly 10 standard rolls. It’s coreless, which reduces waste, but it’s a 2-ply paper made from virgin fiber that lacks the softness and eco-credentials of Who Gives A Crap. This is a purely functional, high-volume solution where cost-per-foot and minimizing maintenance are the only priorities. Consumers who value sustainability, comfort, and social impact would find the Who Gives A Crap offering a vastly superior choice for home use.
2. Georgia-Pacific COMPACT® CORELESS 2-PLY Toilet Paper
- CORELESS ROLLS let you use 100% of the toilet paper and eliminate stub roll waste
- HIGH CAPACITY ROLLS help reduce service calls and the risk of run-out
- MORE HYGIENIC system design...
- HIGH CAPACITY ROLLS help reduce service calls and the risk of run-out
- MORE HYGIENIC system design because locked system protects unused rolls until current roll is fully dispensed
Similar to the Scott product, the Georgia-Pacific COMPACT is a coreless, high-capacity system aimed at businesses looking to reduce run-outs and waste. It does contain at least 20% post-consumer recycled fiber, giving it a slight edge over purely virgin options, but this falls far short of Who Gives A Crap’s 100% recycled content. This product requires a specific dispenser, making it impractical for most home bathrooms. While it’s a step in the right direction for commercial sustainability, it lacks the consumer-friendly design, premium feel, and powerful social mission that define the Who Gives A Crap experience.
3. Boardwalk B6144 2-Ply Septic Safe Toilet Tissue
- Embossed, standard size roll
- Package weight of the Product: 21.4 pounds
- An economical choice
The Boardwalk toilet tissue represents the budget-friendly bulk option. Sold in a massive carton of 96 rolls, its primary appeal is an extremely low cost per roll. However, it is a standard 2-ply, virgin fiber product with no stated environmental or social mission. The quality is basic and functional, designed to meet minimum requirements at the lowest possible price. For households or individuals on a very strict budget, this may be a necessary choice. However, it offers none of the benefits—environmental, social, or experiential—that make the Who Gives A Crap 24 Rolls Recycled Toilet Paper a compelling and conscious purchase.
Our Final Verdict: Is Who Gives A Crap Worth It?
After extensive use and analysis, our answer is a resounding yes. The Who Gives A Crap 24 Rolls Recycled Toilet Paper successfully bridges the gap between conscience and comfort. It delivers a high-quality, strong, and perfectly comfortable user experience while upholding the highest standards of environmental sustainability and social responsibility. The extra-long rolls provide fantastic long-term value, the plastic-free packaging is a joy to behold, and the knowledge that 50% of profits go toward a world-changing cause elevates this product from a simple commodity to a purchase you can be proud of.
This toilet paper is for anyone who wants to make a positive impact with their daily choices without making a significant sacrifice in quality. If you’re ready to stop flushing our forests and want to support a company that is genuinely committed to making the world a better place, this is the product for you. It’s a premium, thoughtful, and effective solution that we can wholeheartedly recommend. Ready to make the switch to a better bathroom experience? Find out more and order your first box today.
Last update on 2025-11-02 / Affiliate links / Images from Amazon Product Advertising API