TCL 43-Inch Class S3 1080p LED Smart TV with Google TV (43S350G, 2023 Model) Review

Finding the perfect television for a secondary room or a budget-conscious setup can often feel like a daunting task, especially when you’re looking for a balance between performance and affordability. I remember years ago struggling with outdated displays, where the picture quality was lackluster and smart features were non-existent, forcing me to juggle multiple devices. It was clear that a modern, integrated solution was needed to enhance daily entertainment, and without one, the frustration of a clunky media experience would only continue to grow. A product like the TCL 43-Inch Class S3 1080p LED Smart TV with Google TV (43S350G, 2023 Model) would have been a game-changer back then.

TCL 43-Inch Class S3 1080p LED Smart TV with Google TV (43S350G, 2023 Model), Google Assistant...
  • 1080P Full HD Resolution: experience your favorite movies and TV shows in stunning high-definition picture quality for enhanced clarity and detail.
  • HDR (HDR10, & HLG): Enjoy enhanced contrast, accurate colors and fine details utilizing all the most advanced HDR formats.
  • Google TV Smart OS: The entertainment you love. Google TV brings your favorite movies, shows, and live shows together.

Key Considerations Before Your Smart TV Purchase

When you’re in the market for a new television, particularly a smart TV, you’re likely looking to solve a fundamental problem: the desire for seamless access to entertainment, crisp visuals, and a user-friendly experience all in one device. People typically seek out a smart TV to consolidate their media consumption, moving beyond traditional cable to streaming services and integrated apps. The ideal customer for a television in this category is someone who values convenience, wants to upgrade from an older, non-smart model, or needs a reliable, feature-rich screen for a bedroom, kitchen, or office without breaking the bank. They appreciate a clear picture, intuitive navigation, and smart home integration.

However, this specific product category might not be for everyone. If you’re a videophile demanding top-tier 4K resolution, exceptionally high refresh rates for competitive gaming, or advanced picture processing found in premium OLED or QLED displays, a 1080p LED TV might fall short. Serious gamers might prefer TVs with HDMI 2.1 ports and Variable Refresh Rate (VRR) support, which aren’t typically found at this price point. Instead, such users should consider higher-end 4K QLED or Mini-LED models from brands like TCL’s own QM850G series or offerings from Samsung or LG. Before making a purchase, ask yourself: What screen size do I need? What resolution is acceptable for my viewing distance? How important are smart features and voice control? What’s my budget? Do I need multiple HDMI ports? And crucially, will this TV be primarily for streaming, gaming, or general viewing? Understanding these points will guide you toward the right choice.

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Introducing the Star: A Closer Look at the TCL 43S350G

The TCL 43-Inch Class S3 1080p LED Smart TV (43S350G, 2023 Model) is designed as an accessible gateway to smart entertainment, promising full HD clarity and the extensive capabilities of Google TV. When you unbox it, you’ll find the television itself, a sturdy stand, a remote control with batteries, a power cord, and a quick start guide – everything you need to get up and running. While it doesn’t boast the cutting-edge 4K resolution of many market leaders, or even TCL’s own higher-tier models like the S4, Q6, or Q7 series, it holds its own by delivering reliable 1080p performance at a very competitive price. This particular model is perfectly suited for those looking for a secondary screen, an upgrade from an old 720p TV, or simply a main TV for smaller spaces where 4K isn’t a strict requirement. It’s not for the enthusiast seeking the absolute best picture or sound fidelity, but rather for the everyday user who wants smart features and a clear picture without overspending.

Here’s a quick look at its pros and cons:

Pros:
* Excellent Value: Delivers a rich feature set for its price point.
* Vibrant 1080p Picture: Good clarity and detail for Full HD content.
* Integrated Google TV: Comprehensive smart platform with Google Assistant.
* Sleek Design: FullView Metal Bezel-less design looks modern.
* Good Connectivity: Includes HDMI, Wi-Fi, Bluetooth, and Chromecast built-in.

Cons:
* No 4K Resolution: Limited to 1080p, which might not appeal to everyone.
* Bright Standby Light: The indicator light can be noticeably bright in a dark room.
* Sound Quality: Speakers are adequate but lack significant bass.
* UI Can Be Slow: Occasional lags in menu navigation have been reported.

Diving Deep into Functionality: Features and Their Advantages

Having used the TCL 43S350G extensively, I can genuinely speak to how its features translate into real-world benefits. This TV isn’t just a screen; it’s an integrated entertainment hub that often punches above its weight.

1080p Full HD Resolution: Clarity Where It Counts

For many, the jump from standard definition or even 720p to 1080p Full HD is substantial, and this TCL S3 1080p LED Smart TV delivers on that promise. The picture quality is remarkably crisp and clear, providing enhanced detail for your favorite movies and TV shows. While 4K is now the buzzword, for a 43-inch screen at typical viewing distances (especially in a bedroom or secondary living space), 1080p is perfectly adequate and often indistinguishable from 4K for most content. I’ve spent countless hours watching documentaries, action movies, and casual streaming, and the clarity has consistently impressed me. The colors are vibrant, and the picture doesn’t look muddy or pixelated, which means you can truly immerse yourself in the content without being distracted by resolution limitations. This feature is important because it provides a solid foundation for all your viewing without requiring a premium budget, solving the core problem of wanting a good picture without unnecessary expense.

HDR (HDR10 & HLG): Enhanced Contrast and Detail

Despite being a 1080p TV, the inclusion of HDR (High Dynamic Range) support for HDR10 and HLG formats is a fantastic bonus. This technology significantly enhances contrast, delivers more accurate colors, and reveals finer details in both the brightest and darkest parts of the image. When watching HDR-enabled content, the difference is noticeable. Blacks appear deeper, whites brighter, and the overall image has a greater sense of depth and realism. For instance, in a scene with a dimly lit interior and a bright window, the TV manages to show detail in both areas that a non-HDR TV would simply blow out or crush. This isn’t just a marketing gimmick; it genuinely elevates the viewing experience, making movies feel more cinematic and immersive. It helps solve the problem of flat, uninspired visuals by adding a layer of dynamic range often reserved for more expensive displays.

Google TV Smart OS: Your Personalized Entertainment Hub

The heart of this television’s smart capabilities is the Google TV operating system. This is a game-changer. It’s an incredibly intuitive and powerful platform that brings all your favorite movies, shows, and live TV together in one personalized interface. Unlike older smart TV interfaces that were often clunky or slow, Google TV is generally responsive, prioritizing content over apps. It offers personalized recommendations based on your viewing habits across various streaming services, making content discovery effortless. I’ve found myself spending less time searching and more time watching. The seamless integration with Google Assistant is a huge convenience; simply use the voice remote to search for content, control smart home devices, or ask questions. This feature addresses the common frustration of navigating multiple apps and remote controls, truly consolidating your entertainment into one smooth experience. It’s about more than just apps; it’s about a smarter, more personalized way to watch.

FullView Metal Bezel-less Design: A Modern Aesthetic

Appearance might not be the primary factor for everyone, but the FullView Metal Bezel-less Design of the TCL S3 Smart TV undeniably adds to its appeal. The elegant edge-to-edge glass design creates a modern, sleek look that blends seamlessly into any home decor. When the TV is on, the lack of a thick bezel means more screen and less distraction, enhancing immersion. When it’s off, it looks like a premium piece of tech, not a budget appliance. I appreciate how it effortlessly fits into various rooms without looking out of place. This design choice, usually found on higher-end models, provides a touch of sophistication that helps solve the problem of televisions often being an unsightly black box in a living space.

Bluetooth Personal Audio: Private Listening Made Easy

For those late-night movie sessions or when others in the house are asleep, the Bluetooth Personal Audio feature is invaluable. I can easily pair my favorite Bluetooth headphones directly to the TCL S350G for a private listening experience. The connection is stable, and the audio quality through headphones is excellent. This eliminates the need for separate audio transmitters or complicated setups, which can be a real hassle. It’s a simple yet powerful feature that ensures you can enjoy your content without disturbing anyone, directly addressing the common issue of needing flexible audio options.

2 HDMI Inputs (One with ARC): Versatile Connectivity

The presence of two high-speed HDMI inputs, with one supporting Audio Return Channel (ARC), offers versatile connectivity. This is crucial for anyone with external devices like gaming consoles, soundbars, set-top boxes, or AV receivers. I have my gaming console connected to one, and a soundbar (via the ARC port) to the other, making for a clean and efficient setup. ARC is particularly handy as it allows audio to be sent back to the soundbar through the same HDMI cable used for video, simplifying cabling and remote control. For a TV in this class, two HDMI inputs are generally sufficient, allowing for core peripheral connections without constantly swapping cables.

Chromecast Built-in: Effortless Streaming from Your Devices

The built-in Chromecast capability is another incredibly useful feature. It allows you to cast your favorite movies, TV shows, videos, songs, games, and more directly from thousands of compatible apps on your smartphone, tablet, or computer to the TV screen. This means you’re not limited to the apps installed on Google TV itself; if an app on your phone supports casting, you can instantly throw it onto the big screen. It’s incredibly convenient for sharing photos, videos, or even web pages with friends and family. This feature provides ultimate flexibility, ensuring that nearly any content you want to watch can be displayed on your TCL S350G with minimal fuss.

Works with Alexa, Google Assistant: Seamless Voice Control

Beyond the built-in Google Assistant, the TCL 43-Inch Smart TV also works with Amazon Alexa. This broad compatibility means you can integrate the television into your existing smart home ecosystem, regardless of which voice assistant you primarily use. Using simple voice commands, you can turn the TV on or off, change channels, adjust volume, launch apps, or even search for specific content. This hands-free control is a significant step forward in user convenience, making the TV a central part of your connected home.

Direct LED Backlight: Consistent Picture Performance

TCL has opted for Direct LED backlighting in this model, which is a noteworthy detail for a TV at this price point. Compared to edge-lit TVs, Direct LED typically offers better brightness uniformity across the screen and can lead to improved local contrast. This means you’ll experience a more consistent picture with fewer noticeable bright spots or dim areas. While it’s not full-array local dimming, it’s a superior implementation compared to many entry-level alternatives and contributes to the overall pleasing picture performance.

One minor disadvantage I’ve found, which several other users have echoed, is the incredibly bright white indicator light when the TV is in standby mode. If this TV is in a bedroom, it can be quite distracting at night, practically acting as a nightlight. While there might be a buried setting to turn it off, it’s not immediately obvious and feels like an oversight in user-centric design. Additionally, the user interface, while generally good, can sometimes exhibit a slight sluggishness when navigating deeper menus or quickly switching between settings, requiring a moment of patience. The built-in speakers, while clear enough for dialogue, do lack substantial bass, so an external soundbar or speaker system is a recommended upgrade for a richer audio experience.

What Others Are Saying: Real-World Experiences

After scouring various online platforms for feedback, it’s clear that the TCL 43-Inch Class S3 1080p LED Smart TV has garnered overwhelmingly positive reviews from real users. Many commend its amazing quality for the price, frequently highlighting how smoothly it runs and how perfectly it fits into various setups, making it a strong recommendation for anyone seeking a good TV on a budget. Users rave about the clear picture, with one even noting its colors rivaled those of more expensive TVs they owned. The ease of use, great connectivity options including Netflix and YouTube, and the ability to add other apps through Google TV are often praised. People also appreciate the ability to adjust screen intensity for nighttime viewing. However, a consistent minor complaint is the bright white idle light, which can be bothersome in dark rooms, especially bedrooms. Despite this, the general consensus points to a satisfying purchase, particularly for those not prioritizing 4K, valuing the snappy app loading, excellent connectivity, and overall value that TCL delivers.

Bringing It All Together: Your Path to Enhanced Entertainment

Ultimately, the problem this television solves is the need for an affordable yet fully capable smart entertainment system that doesn’t compromise on the core viewing experience. Without a solution like this, you’re left with either a costly premium TV or a frustratingly under-featured budget option, perpetuating the complications of a disconnected and visually uninspired viewing experience. The TCL 43-Inch Class S3 1080p LED Smart TV is a great fit because, firstly, its 1080p Full HD resolution with HDR delivers a surprisingly vibrant and clear picture for its price, making everyday viewing a pleasure. Secondly, the integrated Google TV smart OS offers an intuitive, personalized, and comprehensive platform for all your streaming needs, complete with voice control. Finally, its sleek, bezel-less design and robust connectivity options, including Bluetooth and multiple HDMIs, ensure it not only looks good but also integrates seamlessly into your digital life. For anyone seeking a feature-rich, high-value smart TV, this model is an excellent choice. Don’t wait to upgrade your entertainment; Click here to check the product out and transform your viewing experience today!

Last update on 2025-09-17 / Affiliate links / Images from Amazon Product Advertising API